Creativity, inc. - overcoming the unseen forces that stand in the way of true inspiration 

Creativity, Inc. will make for an ideal read for managers who constantly strive for originality and novel ideas at the workplace. The book also provides an all access-trip to the Pixar Animation Studios where some of the most successful films like Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E were made. Ed Catmull shares with his readers, ways of building a creative culture at the workplace and also reveals the ideals and techniques that have made Pixar so widely admired and profitable.About Ed Catmull