Successful business intelligence 2nd edition

xpanded to cover the latest advances in business intelligence such as big data, cloud, mobile, visual data discovery and in-memory computing, this fully updated bestseller by BI guru Cindi Howson provides cutting-edge techniques to exploit BI for maximum value. Successful Business Intelligence: Unlock the Value of BI & Big Data, Second Edition describes best practices for an effective BI strategy. Find out how to: Garner executive support to foster an analytic culture Align the BI strategy with business goals Develop an analytic ecosystem to exploit data warehousing, analytic appliances and Hadoop for the right BI workload Continuously improve the quality, breadth and timeliness of data Find the relevance of BI for everyone in the company Use agile development processes to deliver BI capabilities and improvements at the pace of business change Select the right BI tools to meet user and business needs Measure success in multiple ways Embrace innovation, promote successes and applications and invest in training Monitor your evolution and maturity across various factors for impact Exclusive industry survey data and real-world case studies from Medtronic, Macy's, 1-800 CONTACTS, The Dow Chemical Company, Netflix, Constant Contact and other companies show successful BI initiatives in action. From Moneyball to Nate Silver, BI and big data have permeated our cultural, political and economic landscape. This timely, up-to-date guide reveals how to plan and deploy an agile, state-of-the-art BI solution that links insight to action and delivers a sustained competitive advantage. Table of Content:Preface Acknowledgments BI and Big Data from the Business Side Technobabble: Components of a Business Intelligence Architecture The Business Intelligence Front-End: More Than a Pretty Face Measures of Success Catalysts for Success: The LOFT Effect Executive Support and Culture The Business–IT Partnership D Is for Data Relevance Agile Development Organizing for Success The Right BI Tool for the Right User Other Secrets to Success The Future of Business Intelligence Appendix A: Successful BI Survey Demographics Appendix B: Recommended Resources Notes Index