The professional

The Professional: Defining The New Standard Of Excellence At Work is an attempt by the author to redefine the true meaning of the term “professional”, by not only focussing on a person’s skill set, but more importantly, focussing on their attitude that is needed to succeed in a globalized world.The author goes on to say that traditionally, a professional was someone known to possess the right qualifications and the required work experience needed for a particular job. However, he argues that that even though there are thousands of such so-called professionals, they opt to abuse their power for their own personal good. In such a case, there is an inherent need to sift out the best of them from the worst when an outdated definition of a professional no longer works. This is the very idea that forms the basis of the book, and the author calls for a need to redefine a professional who goes beyond mere aptitude and commits to doing the right thing not only for their business but going further and doing it for the entire society.The book aims at helping the readers attain newer heights as professionals. The author has peppered it with tips that teach the reader ways in which they can stand out as true professionals vis-a-vis merely skilled ones. The book is also packed with advice on how to deal with a career crisis arising out of recessions and business scams. The author, through personal excerpts and anecdotes, guides the reader on the principles and plans of action required to be successful in any field of work that they choose to get into.