The personal mba  

The Personal MBA: ...A World-Class Business Education In A Single Volume is written with the intent of giving readers a solid grounding in the fundamental aspects of business, providing them with material that they won't get their hands on in B-school as well. The author explains that regardless of the economy of a place, getting hold of an MBA degree is definitely a costly affair. He throws light on the outdated syllabus of universities such as Wharton and Harvard, explaining that they delve mostly on Powerpoint presentations and financial models, which are barely needed for launching a successful business. He goes on to explain that it’s better to skip B-school, as it will save a great deal of money.In this book, Kauffman covers a number of crucial business subjects, which include marketing, negotiation, sales, entrepreneurship, operations, productivity, and much more. The Personal MBA: ...A World-Class Business Education In A Single Volume throws light on a number of laws, which include the Iron Law of the Market, the 12 Forms of Value, 4 Methods to Increase Revenue, and the Pricing Uncertainty Principle. Kauffman provides the readers with insight into finding large and hungry markets, and guides them into the four key methods of making money.