The 10x rule + influence :

The 10X Rule says that 1) you should set targets for yourself that are 10X greater than what you believe you can achieve and 2) you should take actions that are 10X greater than what you believe are necessary to achieve your goals. The biggest mistake most people make in life is not setting goals high enough. Influence is a psychology book examining the key ways people can be influenced by “Compliance Professionals”. The book's findings are backed up by numerous empirical studies conducted in the fields of psychology, marketing, economics, anthropology, and social science.