Stocks to riches

The stock market is one of the most unfathomable mysteries of the modern financial scene. On the surface, it seems to function in a highly arbitrary manner, leading investors to believe that it is a game of chance, a myth that the author aims to disprove through this book. The book is aimed at retail investors, brokers, and analysts - anyone who wishes to tame the beast called the stock market.Being a veteran stockbroker, the author was often confronted by questions related to investor behaviour, successful investments, unsuccessful investors, and stock market ups and downs. Faced with a mindful of questions about the volatility of the stock market, the author decided to take on the onerous task of demystifying this challenging area of finance.Through this book, he shares the results of his analysis and his experiences as a stockbroker to help the readers invest wisely in the stock market. He simplifies various aspects of stock market investments. He also presents numerous guidelines and time-tested strategies to help retail investors invest successfully.The book is divided into eleven chapters that cover concepts such as investment strategies, speculation, behavioural finance, sunk cost fallacy, loss aversion, the endowment effect, decision paralysis, mental accounting, mental heuristics, mutual funds, and the stock market bubble.The book was published in 2005 by Tata McGraw-Hill Private Education Limited. It has received highly positive reviews for its useful content as well as the lucidity of presentation.About Parag Parikh