Predictably irrational 

mart people are often seen taking unconventional ways and making irrational decisions. Predictably Irrational: The Hidden Forces That Shape Our Decisions takes readers on an intriguing ride which shows why we all make illogical decisions. The core of the subject is reached by explaining the strange behavior of people, whereas the reason for the same lies right in people’s minds.The author in Predictably Irrational: The Hidden Forces That Shape Our Decisions, talks about how people assume that they are making intelligent decisions based on a rational thought process. Discussions on different modes of thinking are introduced in this book, against the traditional theory of rational choice. It explains how emotions, expectations and various other invisible factors play a big role in forcing us to overpay, procrastinate and underestimate.