New products management

New products management, now in its eleventh edition, is a comprehensive textbook on New product development and management. The book takes the management approach with the perspective of marketing. The text is interspersed with real-life examples and take-aways for practicing managers apart from providing a great many “best practices” of various industries. Also, the various stages of the new products process have been discussed in detail.<Salient features: analytical models: uses various analytical models such as perceptual mapping, Conjoint analysis etc. To integrate the stages of the new products process managerial approach: integrates the various approaches to new products development – strategic, organizational, concept generation, technical development etc. To enable learners to lead a multi-functional team new cases: 10 New cases in this edition including corporate strategy at LEGO, open innovation at pillsbury, positioning and competition in the smart phone industry etc. updated cases: six substantially updated cases including rubbermaid, wilife, Gillette etc. latest research: latest research in the area of new products management on topics such as cpas, open innovation, design-driven innovation, crowdsourcing etc. Have been added</br>.