Hyper focus +shoe dog

1.Hyperfocus, broadly and anecdotally speaking, is a phenomenon that reflects one's complete absorption in a task, to a point where a person appears to completely ignore or 'tune out' everything else. It is generally reported to occur when a person is engaged in an activity that is particularly fun or interesting.2.Shoe Dog is a memoir by Nike co-founder Phil Knight. The memoir chronicles the history of Nike from its founding as Blue Ribbon Sports and its early challenges to its evolution into one of the world's most recognized and profitable companies. It also highlights certain parts of Phil Knight's life.